Glenn Sanford and Collette McDonald – eXpansion Podcast
Find Out How This Agent is Giving Her Business Away!
In this eXpansion Podcast featuring Glenn Sanford and Collette McDonald of eXp Realty, we will explore the inspiring story of a real estate agent who is not only making a significant impact in people’s lives but also revolutionizing the way agents operate. Collette has built a successful career by empowering and guiding agents to success. She believes that teaching people how to fish is the key to leaving a lasting impact on their lives and the lives of their families.
The Power of the eXp Realty Model
Collette attributes much of her success to the eXp Realty model, a unique approach to real estate that she has embraced wholeheartedly. The eXp Realty model allows agents to leverage their business through a self-directed team, providing them with the support and guidance they need to thrive. Collette’s goal is to make her team members better and help them transition from transactional income to long-term success.
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Empowering Agents through Coaching and Guidance
When Collette talks to potential team members, she emphasizes the benefits of joining her self-directed team and the eXp Realty model. She explains that agents will have her support and coaching, as well as opportunities to work with buyers and learn from her expertise. Collette believes in paying her team members for their hard work and talent, whether it’s through working with buyers or taking on listings. She also offers them the opportunity to receive leads and pay her a referral fee. Collette’s approach is focused on empowering agents and helping them succeed.
Using Media to Market Listings
Collette’s background in radio and TV has given her a unique advantage in marketing listings. She has been featured on HGTV shows and has used that experience to create listing videos for every house she sells. She started doing this before platforms like Zillow had restrictions on branding, and it has been a successful marketing strategy for her. Collette understands the power of media and uses it to her advantage to attract more buyers and sellers.
Reinventing Yourself with Social Media
Collette recognizes the importance of staying current with social media platforms and using them to reach a wider audience. She has a presence on various platforms, including her website, Facebook, LinkedIn, TikTok, and Instagram. Each platform offers a different opportunity to connect with potential clients and showcase her expertise. Collette believes that as real estate agents, they don’t have to be perfect on camera but can use their product and market knowledge to build an audience and engage with people.
The Power of Social Media as a Search Engine
Collette shares an interesting statistic she learned at a recent convention. She discovered that 40% of people search for specific products or recipes on TikTok and Instagram before turning to Google. This statistic has made her realize the importance of having a strong presence on social media platforms. Collette encourages agents to have handles, interact with their audience, and establish a strong online presence because potential clients are searching for real estate information on these platforms.
Collette’s story is a testament to the power of the eXp Realty model and the impact that one person can make in the real estate industry. Through her coaching and guidance, she has empowered agents to succeed and thrive in their careers. Her use of media to market listings and her presence on social media platforms have allowed her to reach a wider audience and attract more clients. Collette’s dedication to staying current with the latest trends and platforms has positioned her as a leader in the industry. As real estate agents, it is essential to embrace new technologies and strategies to stay ahead of the competition and connect with potential clients. Collette’s story serves as an inspiration for agents looking to take their business to the next level.
To learn more about Collette and her journey, you can visit Collette’s personal bio page HERE.
Thinking of buying or selling a home in the Atlanta area? Contact Collette today to set up a search for your perfect home! For current houses listed, please visit our current listings page, or browse by city here to fit your needs!
Brought to you by EXP Realty, LLC, O: 888-959-9461 | Collette McDonald, Elite Powered by CMA, D: 770-500-8400